Pay Per Click (PPC)
What is Pay Per Click (PPC) or Cost Per Click (CPC)?
How we approach PPC and CPC
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Campaign Strategy:
Developing a strategic plan outlining the goals, target audience, and budget for PPC campaigns.
Keyword Research:
Identifying and selecting relevant keywords to target in the PPC campaigns to reach the desired audience.
Ad Copy Creation:
Crafting compelling and effective ad copies that resonate with the target audience and encourage clicks.
Ad Placement and Targeting:
Strategically placing ads on relevant platforms and optimizing targeting parameters to reach the intended audience.
Budget Management:
Allocating and managing the budget effectively to maximize the impact of PPC campaigns.
Bid Management:
Adjusting bids for keywords to ensure cost efficiency and optimal ad placement.
Landing Page Optimization:
Optimizing landing pages to align with ad content, improve user experience, and enhance conversion rates.
Ad Extensions:
Implementing ad extensions to provide additional information and encourage user engagement.
Performance Monitoring:
Constantly monitoring the performance of PPC campaigns, analyzing key metrics, and making data-driven adjustments.
A/B Testing:
Conducting A/B tests on various elements, including ad copies, headlines, and visuals, to optimize campaign performance.
Conversion Tracking:
Setting up and monitoring conversion tracking to measure the effectiveness of PPC campaigns in achieving desired actions.
Remarketing Campaigns:
Implementing remarketing strategies to re-engage users who have previously interacted with the website or ads.
Competitor Analysis:
Analyzing competitor PPC strategies to identify opportunities and stay competitive in the market.
Reporting and Analysis:
Providing regular reports on key performance indicators (KPIs) and insights to inform decision-making.
